Please indicate the number of unique users whose information is used for secondary purposes.

  • Radia Guira

Secondary purpose is defined as the intentional use of data by your company (i.e., not a breach of security) that is outside the primary purpose for which the data was collected. Examples of secondary purposes include, but are not limited to, selling targeted ads, improving the entity’s products or service offerings, and transferring data or information to a third party through sale, rental, or sharing.

This question is asking you to specify the number of unique users whose data or information is used for any secondary purposes. Secondary purposes refer to any usage of data that is not the primary reason for which it was collected. It could be for analytics, marketing, enhancement of products, services, etc.

An example of a secondary purpose would be if a company collects information from users for account creation, then uses this information later on to analyze user demographics and behaviors. This question requires an understanding of your company’s data handling practices, specifically regarding customer data.

In a nutshell, you have to reflect on the number of individual users from whom you’ve collected data and then applied that data for any purpose other than what it was initially gathered for, and indicate that number.

An example of an answer could be: « In the past year, we have used the data of approximately 5,000 unique users for secondary purposes. » Please note, the number should be based on your company’s actual data practices.

Understanding the Scope of Secondary Data Use

Data is increasingly becoming one of the most valuable assets for businesses. However, with great power comes great responsibility, particularly when it comes to how this data is used beyond its original intention. When filling out an ESG (Environmental, Social, and Governance) questionnaire, it’s crucial to disclose accurately the number of unique users whose information is repurposed for secondary use. Secondary purposes can range from market research to product development, and understanding this can help ensure your company’s transparency and adherence to data protection regulations. To define a ‘unique user’ and understand the significance of this metric, you can refer to this comprehensive guide on users by Hotjar.

Legal and Ethical Considerations in User Data

In the context of ESG reporting, it’s not just about how many users’ data you have repurposed, but also whether their consent was obtained according to legal frameworks. The European market, for example, is governed by GDPR, which has stringent requirements regarding user consent for data processing. The IAB Europe Transparency & Consent Framework sets out policies to help companies comply with GDPR when processing personal data for advertising and related purposes. Ensure that your company’s data usage policies adhere to such frameworks and that this is reflected accurately in your ESG questionnaire responses.

Quantifying Secondary Data Use for ESG Reporting

To determine the number of unique users whose data is used for secondary purposes, you’ll need to conduct a thorough audit of your data processing activities. This includes identifying all instances where user data is used outside of its primary collection purpose. For help distinguishing between primary and secondary data, the University of Maryland Baltimore provides a useful resource on primary and secondary sources. When responding to the question on your ESG questionnaire, it’s not enough to estimate. You need precise figures to maintain the integrity of your ESG reporting.