Please indicate the percentage involving personally identifiable information (PII).

  • Radia Guira

A personal identifiable Information (PII) is defined as any representation of information that permits the identity of an individual to whom the information applies to be reasonably inferred by either direct or indirect means. Personally identifiable information (PII) is information that, when used alone or with other relevant data, can identify an individual.
PII may contain direct identifiers (e.g., passport information) that can identify a person uniquely, or quasi-identifiers (e.g., race) that can be combined with other quasi-identifiers (e.g., date of birth) to successfully recognize an individual.

This question is designed to understand the degree to which your company’s processes involve the use of personally identifiable information (PII). Essentially, it inquires about the extent (as a percentage) of your firm’s operations or services that deal with, use, or otherwise involve PII. PII refers to any information that can be used on its own or in combination with other information to identify, contact, or locate a single person, or to identify an individual in context. This could include data such as names, addresses, email, phone numbers, social security numbers, etc.

Furthermore, the company needs to provide an estimation of the percentage of PII used within their operations. It is important to consider not just the absolute volume of PII data, but also how pervasive its use is within the business. This percentage will determine the level of risk exposure in terms of compliance, security, and privacy.

An example of a response could be: (Example: « Approximately 40% of our operations involve the use of Personally Identifiable Information, primarily in our customer service and sales departments. »)

Understanding Personally Identifiable Information (PII)

Before you can indicate the percentage of your operations involving Personally Identifiable Information (PII), it is crucial to understand what qualifies as PII. According to Investopedia, PII is any data that could potentially identify a specific individual. This could range from direct information like a social security number to more indirect data when combined with other identifying information, such as a combination of gender, race, birth date, and geographic indicator.

PII is not limited to the customer data you handle; it includes employee data, business contacts, and any other individual’s data processed during your business operations. Recognizing and categorizing PII within your organization is the first step in assessing the level of impact your activities have concerning privacy and data protection aspects of ESG criteria.

For a detailed exploration of PII, visit for a comprehensive definition and examples of what constitutes PII.

Assessing Your Company’s Involvement with PII

Assessing the percentage of your company’s involvement with PII begins with an inventory of your data processing activities. You need to identify all the different areas in your company where PII is collected, stored, used, and transmitted. This includes both digital and physical records.

To accurately calculate this percentage, you need to map out all your business processes and pinpoint where PII comes into play. Are you collecting PII through your website? What about physical forms filled out at events or during sales transactions? Does your product or service require the collection of PII directly from users or through third parties? Answering these questions will give you a clearer understanding of your company’s use of PII.

Furthermore, consider any data sharing with partners or third-party service providers. When you calculate the percentage of operations involving PII, include the extent to which these external entities handle PII on your behalf. This is crucial for a complete ESG assessment. For deeper insights on how to categorize and handle PII, I encourage you to read the expert definition at TechTarget.

Best Practices for Managing PII in Your Business

After identifying and assessing your company’s involvement with PII, it’s time to consider the best practices for managing that information. This is not only important for compliance with data protection laws but also for maintaining trust with your stakeholders and contributing positively to your ESG score.

First, ensure that you have robust data protection policies and procedures in place. This includes encryption of digital records, secure storage of physical documents, and proper disposal methods for outdated or irrelevant PII.

Employee training is equally important. Your staff should be aware of the critical nature of PII and how to handle it securely. Regular training sessions can help prevent accidental leaks or breaches that could severely impact your ESG score.

Regular audits and compliance checks are also vital. These can help you to identify areas where your PII handling might fall short of regulatory requirements or best practices. They can also serve as a tool for continuous improvement, ensuring that your ESG score reflects your commitment to responsible data management.

Finally, transparency is key. Be clear with your customers and employees about what PII you collect, why it is necessary, and how it is protected. A transparent approach to PII management can improve your ESG score by demonstrating your commitment to ethical practices and data protection.

Remember that managing PII responsibly is an ongoing process. As your business evolves, so too should your approach to PII management. By staying informed and proactive, you can ensure that your handling of PII not only complies with regulatory standards but also aligns with the best practices in corporate responsibility and governance.

In conclusion, accurately indicating the percentage of your operations that involve PII requires a thorough understanding of what PII is, a comprehensive assessment of where and how it is used in your business, and a commitment to managing it responsibly. By focusing on these areas, you can enhance your company’s ESG profile and demonstrate a strong commitment to protecting individual privacy and data security.